To do this you must follow a series of steps:
You must have a Google+ account set up with a profile photo.
Set up or edit your profile if necessary. In the about section you will need to link your Google+ account to your blog. See mine below. If you contribute to other blogs you will need to add them underneath your profiles in the Contributor to section.
Go to your profile to get your Google+ URL see mine here:
You will need to insert the following code into each article that you write, replacing your own URL and name where mine are shown below. By using the tag rel = author, you are effectively claiming authorship of your article.
<a href=”//plus.google.com/100185206532373893996?” rel=”author””>Janis Meehan</a>
Google+ has just released custom URL’s and I have been pre-approved for my own name. It appeared as a message when I logged in and now I can find it under the Links section of my profile. So if you select a custom URL you will obviously use this.
When you start a new post in WordPress, select the Text button and copy and paste your amended code into the background of your article. I put mine at the bottom of my article.
The other thing that you need to do is to include a byline – so each article you write must include: by Janis Meehan (replace my name with yours)
So to get started I have just added the code with the word by in front of it to my posts. See below:
by <a href=”//plus.google.com/100185206532373893996?” rel=”author””>Janis Meehan</a>
Which appears in my posts like this:
This is purely down to design; you can place your byline up the top of your posts and place the authorship link elsewhere. You can now go back and edit older posts or more popular posts to include your authorship.
Once Google updates to include your new tag you will see the following changes to your SERP listing. Your profile photo is now shown as is your byline. It also highlights how many people have you in circles on Google+ which offers a level of social proof to encourage people to click on your article. It also might encourage you to increase your activity levels to grow these numbers.
Interesting article on Google Authorship – Authorship is Dead, Long Live Authorship
To summarise Kohn: “Would it surprise you to learn that the Authorship Project at Google has been shuttered? Or that this signals not the death of Authorship but a different method of assigning Authorship. Google is unable to use Authorship as a ranking signal if important authors aren’t participating. Don’t get me wrong. Google still supports Authorship mark-up and there are clear click-through rate benefits to having an Authorship snippet on a search result. Instead it signals a change in tactics from Authorship markup to entity extraction as a way to identify experts and a pathway to using Authorship as a ranking signal.”
So why it may not be clear how implementing authorship will ultimately impact your search listings, I think it is easy enough to implement and has clear benefits in that it raises visibility which in turn results in higher click through rates. There is a parallel here with Adwords and the use of ad extensions, the more real estate you can occupy the better your chance is to be seen.
by Janis Meehan