I would venture a guess that the majority of people using social networks don’t even realise that they are being weighed and measured!
Here’s an infographic of the main players:
Handy Tip: To view Klout scores in Your Twitter feed, like this:
(I use Chrome as my browser but you can use others) Head to the Klout homepage and install the relevant plug-in. See screenshot below:
Interesting article on What Your Klout Score Really Means > explains how and why Klout was developed by Joe Fernandez and what benefits a high Klout score can bring.
Obsessed with your Klout score (really?) – get it on your phone they launched their app yesterday.
Klout may not be completely accurate as an indicator of influence as it can be ‘gamed’ but it is an indicator none the less.
To find out more about the rise of digital influence this report by Brian Solis is a must read.
The power of advocacy cannot be denied. Social media platforms like Twitter and WordPress have given people electronic word of mouth, increasing their amplification and reach across traditional geographical borders.
In the future digital influencers will impact more and more on search and seo as Google continues to reevaluate links taking social into the equation. Social signals will start to have a much greater impact on SERPs.
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